NHS workshop on campaign story, strategy, and structure (SSS) guide

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This is a guide for a story, strategy, structure (SSS) workshop conducted by National Health Service in 2010.

Contents

  • Welcome & goals
  • Why are we here?
  • Developing your campaign story
  • Developing your campaign strategy
  • Developing your campaign structure
  • Measuring change
  • Putting it all together
  • Glossary of organising language
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