
How to Phonebank: Persuasion & Get Out The Vote (GOTV): Resistance School Course (Videos)
A video course by the Resistance School about how to phonebank and persuade and turn our voters.
Why Phonebanking Matters
Phonebanking helps campaigns reach voters directly in a way digital tools can’t. A live conversation builds trust, answers questions, and gives people the information they need to participate. It also ensures campaigns can identify supporters, persuade undecided voters, and remind people to vote at the exact moment it matters most. Even a few meaningful conversations can shift turnout and strengthen community engagement.
Tips for Preparing and Making Calls
Before calling, take time to review your script, understand your goal, and get familiar with the key issues voters may care about. Keep your notes nearby, test your calling platform, and choose a quiet space. During the call, speak clearly, listen actively, and keep the tone friendly and respectful. Small details—pausing, acknowledging concerns, and staying patient—make conversations feel more human and effective.
How to Make a Persuasion Phone Call
Persuasion calls rely on connection, not pressure. Start by asking open-ended questions to understand the voter’s values or concerns. Reflect back what you hear, share a brief personal story about why the issue matters to you, and link it to the broader stakes of the election. Offer clear, factual information without overwhelming them. End by inviting them to take a specific action, such as committing to vote or learning more about the campaign.
How to Make a Commit To Action Phone Call
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