Community Organizing Model on How to Get Commitments Using 4C’s
A Good model on how to get commitments using the 4C’s framework of action. The video was recorded as part of learning during a lecture lead by Marshall Ganz and it shows how to effectively get a commitment
If you are using this for training purposes on action part of community organizing this is a suggest prompt for you to use.
Observe this interaction between an organiser and a person passing by on the street. Reflect on how the organiser (Jeff) gains the person’s (Sarah’s) commitment:
- What strategies did the organiser use to get the person’s attention and hold it? What worked, what didn’t?
- What information about the campaign did the organiser share with the person walking by and why?
- What was the ask and how did the organising elicit commitment?
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