What we count—and how we count it—matters in organizing. To evaluate and adapt our campaign strategy, we need to know how to count our successes. Through metrics, we can measure success in how we’re developing leaders, functioning collectively, and achieving our goal.

Metric development is also integral to building a campaign structure. But for many organizers, developing a snowflake structure out of a campaign timeline can feel like a big leap. Metrics are key to bridging that gap.

Join us on Oct 29th @ 10am ET for a session with hands-on practice in developing campaign metrics and structure in organizing. In this session, we will guide you through the process of formulating a snowflake structure via a metrics journey that grounds us in who our people are and helps us identify how many leaders we need—and where we need them—to reach our campaign goal. We will also analyze campaign structures so that we can make mindful decisions in developing structures that support our strategy of winning and building people power.

The session is led by Mais Irqsusi, Executive Director of Leading Change Network. It was first developed in summer 2024, building on many trainers and organizers work across the years. It was piloted in the LCN program to build organizing coaches. 

The sessions are exclusive for LCN members and their guests (team members, etc.) who are looking for opportunities to strengthen their strategic capacity and be part of a transformative learning experience. If you are not yet an LCN member, we invite you to join our community here.

Participants will require an understanding of Strategy I & II from Marshall Ganz’s People, Power, Change framework to attend this session.

Learning Objectives:

• Understand how counting success, evaluation, and learning connect; and how goals and metrics relate, as well as how to distinguish inputs from outputs
• Learn how to link campaign elements, such as campaign timeline and snowflake structure, to key metrics
• Explore what teams need to be built as part of the snowflake structure, including learning about the difference between technical teams vs geographic teams, and temporary teams vs. permanent.

Mais Irqsusi is a leader, organizer, and educator. She is the Executive Director of the Leading Change Network, and is the founder and executive director of Community Organizing Europe 2019, and Co-founder of Ahel 2011.  Where she worked with organizing and leadership development at a number of European based unions and civil society organizations as well as local campaigns on various issues in the Arab World. She serves on the boards of the two organizations whose initiation and growth she has meticulously supported over the years: Raneen, and the Arab Education Forum.

She is passionate about leadership development and is determined to support changemakers to organize and lead campaigns that change unjust systems and strive for human rights and freedom. As a practitioner and champion of the community organizing framework, she has worked thoroughly on its localization in the Arab world and has coached and trained hundreds of campaigns worldwide.

For more information about this event please contact Sachiko Osawa